Branding Design
SPINAIR is an airline branding project that created I during summer studying abroad in Denmark.
SPINAIR brand identity is inspired by the simplicity of Scandinavian design and carry the message of encouraging individuals to travel, explore safely and sustainably just like the way the sycamore seed spins in the air.
FINAL PROTOTYPE
DESIGN ELEMENTS
In the research phase, I examined Singapore Airlines and Vietnam Airlines to identify the primary categories of airline branding.
Additionally, the gentle descent of a sycamore seed during its landing served as inspiration for envisioning a secure yet beautiful airplane landing movement.
Additionally, the gentle descent of a sycamore seed during its landing served as inspiration for envisioning a secure yet beautiful airplane landing movement.
IDEATION & ITERATION
As delved deeper into icons, typography, and color, I carefully selected elements to evoke a sense of reliability for customers.
REFLECTION
Through this project, I acquired skills not only in designing research but also in structuring my workflow for an identity and branding project. One of my favorite design decisions was to honor the logo's simplicity, instilling a sense of reliability for customers, while infusing my own playful design elements into the mockups.
In addition, I would like to extend my gratitude to Professor Mark Gry Christiansen and my colleagues for their valuable guidance, engaging conversations, and shared moments of laughter.
CONTACT ME
Thank you!