Branding Design
El Harissa is a North African & Mediterranean family-owned restaurant, deli, market, and catering service based in Ann Arbor. They specialize in cuisine from Tunisia, Morocco, Italy, Greece, etc. El Harissa values community, education, and sustainability as a business
FINAL DESIGN
DESIGN ELEMENT
I initiated the research process by visiting the restaurant, where I acquainted myself with the business owner and learn more about the culture and their cuisines. Sampling their most popular dishes, I study the ingredients to collect visual elements for the identity. I then formulated the project brief to outline the design elements for El Harissa
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